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速递书局
| 封面: |
 |
| 题名: |
The Routledge Companion to Non-Market Strategy |
| 作者: |
Lawton, Thomas C. Rajwani, Tazeeb S. |
| 出版社: |
Taylor and Francis |
| 出版日期: |
2015 |
| ISBN: |
9780415712316 |
| 附属页: |
齐全 |
| 书签: |
有 |
| 格式: |
清晰PDF |
| 内容简介: |
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.
Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.
With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility. |
| 求助帖链接: |
http://www.expaper.cn/forum.php?mod=viewthread&tid=92045 |
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发表于 2015-6-24 01:37:12
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