题名 | Driving Online and Offline Sales: The Cross-channel Effects of Traditional, Online Display, and Paid Search Advertising |
链接 | http://journals.ama.org/doi/abs/10.1509/jmr.11.0466 |
smart505 发表于 2014-6-19 17:41
http://mba.tuck.dartmouth.edu/pages/faculty/scott.neslin/docs/drving_online_sales_110411.pdf
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